About the Job
Overall Responsibility:
This is a hands-on role which works in conjunction with the Management Team. This position entails strategic execution of innovative marketing programs, communication and sales outreach and promotional and in-center events. The main objective is to create, drive and implement marketing strategies for White Plains and Bedford Hills memberships, private training and spa services. This is not an entry-level position.
Key Areas of Responsibility:
Key figure in planning and implementation of innovative marketing ideas & promotional events, local advertising, seminars, trade shows, and community outreach and lead generating events.
Outreach efforts which entails visiting store fronts to meet and greet owners and introduce the facilities to them by providing an overall summary of our goods and services.
Execute and deliver market research on targeted demographics and fitness trends.
Creation of advertising campaigns and sales ideas, emails, and other internal and external communications for Management, Sales and Operations staff on a weekly basis.
Development and implementation of spreadsheets, Powerpoint presentations and MBOL sales and marketing reports.
Works to support communications and execution between our media department and center management.
Will interface with potential clients at events, promotions and/or facilities and work towards acquiring memberships.
Skills and Characteristics:
Comprehensive knowledge of the principles and up to date practices of marketing, advertising and communications.
Strong oral and written communication skills
Extensive knowledge of Microsoft applications.
Strong organizational abilities.
Sales experience.
BA Degree in Marketing, Communications, Advertising and/or Public Relations
Minimum 6-10 years of experience working in a corporate Marketing environment, advertising agency or management position.
This is a hands-on role which works in conjunction with the Management Team. This position entails strategic execution of innovative marketing programs, communication and sales outreach and promotional and in-center events. The main objective is to create, drive and implement marketing strategies for White Plains and Bedford Hills memberships, private training and spa services. This is not an entry-level position.
Key Areas of Responsibility:
Key figure in planning and implementation of innovative marketing ideas & promotional events, local advertising, seminars, trade shows, and community outreach and lead generating events.
Outreach efforts which entails visiting store fronts to meet and greet owners and introduce the facilities to them by providing an overall summary of our goods and services.
Execute and deliver market research on targeted demographics and fitness trends.
Creation of advertising campaigns and sales ideas, emails, and other internal and external communications for Management, Sales and Operations staff on a weekly basis.
Development and implementation of spreadsheets, Powerpoint presentations and MBOL sales and marketing reports.
Works to support communications and execution between our media department and center management.
Will interface with potential clients at events, promotions and/or facilities and work towards acquiring memberships.
Skills and Characteristics:
Comprehensive knowledge of the principles and up to date practices of marketing, advertising and communications.
Strong oral and written communication skills
Extensive knowledge of Microsoft applications.
Strong organizational abilities.
Sales experience.
BA Degree in Marketing, Communications, Advertising and/or Public Relations
Minimum 6-10 years of experience working in a corporate Marketing environment, advertising agency or management position.
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