About the Job
Shopbop is seeking a style-driven individual with deep industry knowledge to serve as Fashion Director, responsible for shaping and communicating the Shopbop fashion point of view across multiple channels.
Collaborating across the buying, marketing, and creative departments, the Fashion Director will drive the fashion messages for Shopbop and will be responsible for the ongoing merchandising and fashion message of the front window.
Responsibilities:
• Drive and cultivate fashion messages that are right for the Shopbop customer.
• Develop programming to support and reinforce this message to both the industry and the end consumer.
• Conceive all front window fashion stories.
• Serve as external face of the brand across social platforms, Shopbop website, media, and other customer-facing events and projects.
• Collaborate with buying on brand acquisition and vendor collaborations.
• Develop seasonal pre-market trend ideas; communicate with buyers on key trends and additions in season.
• Stay abreast of new brands, regularly visiting new and existing showrooms to trend spot and suggest new vendors for Shopbop.
• Work with buying in market to seek out important items, brands, and trends to showcase in the store.
• Identify front window features and marketing opportunities to showcase these items, brands, and trends and to drive sales.
• Influence site-wide merchandising strategy.
• Attend all relevant fashion weeks and market appointments.
• Collaborate with buying on identifying appropriate co-op marketing opportunities for brands, based on relevance.
• Balance revenue and fashion authority goals in creating front window messaging.
• Identify opportunities to deliver a curated fashion experience to the customer on the Shopbop site.
• Create and evolve site and multiplatform customer-facing fashion programs, in partnership with buying and creative (e.g. create, launch, and continuously invest in Boutiques).
•8+ years of relevant experience with retail or editorial background.
• Deep industry relationships in contemporary and designer market segments.
•Experience in developing trend forecasting.
• Experience owning and influencing creative and marketing stories and initiatives.
• Experience in balancing business needs with creative integrity.
• Track record of conceiving and driving new concepts and/or businesses.
• Ability to influence people and processes without direct ownership.
Collaborating across the buying, marketing, and creative departments, the Fashion Director will drive the fashion messages for Shopbop and will be responsible for the ongoing merchandising and fashion message of the front window.
Responsibilities:
• Drive and cultivate fashion messages that are right for the Shopbop customer.
• Develop programming to support and reinforce this message to both the industry and the end consumer.
• Conceive all front window fashion stories.
• Serve as external face of the brand across social platforms, Shopbop website, media, and other customer-facing events and projects.
• Collaborate with buying on brand acquisition and vendor collaborations.
• Develop seasonal pre-market trend ideas; communicate with buyers on key trends and additions in season.
• Stay abreast of new brands, regularly visiting new and existing showrooms to trend spot and suggest new vendors for Shopbop.
• Work with buying in market to seek out important items, brands, and trends to showcase in the store.
• Identify front window features and marketing opportunities to showcase these items, brands, and trends and to drive sales.
• Influence site-wide merchandising strategy.
• Attend all relevant fashion weeks and market appointments.
• Collaborate with buying on identifying appropriate co-op marketing opportunities for brands, based on relevance.
• Balance revenue and fashion authority goals in creating front window messaging.
• Identify opportunities to deliver a curated fashion experience to the customer on the Shopbop site.
• Create and evolve site and multiplatform customer-facing fashion programs, in partnership with buying and creative (e.g. create, launch, and continuously invest in Boutiques).
Basic Qualifications:
•Bachelor’s degree in Fashion or related field.•8+ years of relevant experience with retail or editorial background.
• Deep industry relationships in contemporary and designer market segments.
•Experience in developing trend forecasting.
• Experience owning and influencing creative and marketing stories and initiatives.
• Experience in balancing business needs with creative integrity.
• Track record of conceiving and driving new concepts and/or businesses.
• Ability to influence people and processes without direct ownership.
Shopbop is the premier online shopping destination for what’s new and what’s next in fashion and style, offering women around the world the best selection from both established and emerging designers. Working with more than 500 international brands, Shopbop offers women in 165 countries a selective and nuanced fashion-forward assortment of ready-to-wear and accessories with fast, free global shipping. Shopbop is part of the Amazon.com Inc. group of companies.
Shopbop is an equal opportunity employer.
Shopbop is an equal opportunity employer.
0 comments:
Post a Comment