Location: Raritan, NJ 08869
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Position Description
Commercial Strategy & Execution Leader - Falcon Accelerator-1009130618
Description
Ortho Clinical Diagnostics, a member of the Johnson & Johnson Family of Companies, is recruiting for a Commercial Strategy & Execution Leader for its recently formed Falcon Accelerator organization. This position is to be located in Raritan, NJ (or Rochester, NY).
Ortho Clinical Diagnostics is a leading provider of high-value diagnostic products and services for the global health care community. For more than half a century, the company has been committed to providing accurate, timely, and cost-effective solutions for screening, diagnosing, monitoring and confirming diseases. The Falcon organization is a high energy, start-up team inside of Ortho Clinical Diagnostics with the responsibility for building and launching our new business in Decentralized Diagnostics. The organization is responsible for rapidly developing a portfolio of products that will allow any patient to receive any test, anytime, anywhere. The unique integrated business model for the Falcon Accelerator includes traditional direct selling in key areas, but also the development of strong internal and external partnerships and open innovation. Problem solving, collaboration and enabling the next generation of healthcare is at the heart of what we do.
A key attribute of all Falcon team members will be to thrive in an entrepreneurial environment with a willingness and ability to go beyond and to perform multiple roles with high energy and relentless focus on our customers and the evolving marketplace.The Commercial Strategy & Execution Leader is a newly-formed worldwide role, reporting directly to the Vice President of the Falcon Accelerator and is a key part of the Falcon Leadership Team.
The Commercial Strategy & Execution Leader is responsible for shaping and executing the Falcon Accelerator’s market entry plans for a product portfolio of Decentralized Diagnostics. Together with the team of market development/product managers, this individual is responsible for both strategic and tactical marketing of the new brand portfolio of Decentralized Diagnostic products. This individual will be responsible for the development of a new brand plan that articulates the portfolio’s value proposition and ensures excellence in commercial launch execution. This includes accountability for revenue achievement, operating expenses and overall brand profitability. This person is accountable for developing the promotional and pricing strategy for the brand which includes; positioning, messages, and tools in alignment with a customer centric commercial model and pricing that optimizes profitability across channels. This individual’s team is responsible for supporting various channels across the brand, personal and non-personal promotions and digital initiatives. In addition, this position will effectively translate the brand plan for multiple selling models, including direct, B2B and distributors. The individual in this role will ensure close alignment and coordination with other customer-facing functions, such as supply chain, service and training/consulting as well as developing and owning the sales forecast in collaboration with Sales partners and Finance.
Key responsibilities for the Commercial team include:
Structure cross-functional product launch team(s); own the product launch strategy, including segmentation, positioning and promotion plan, develop pricing strategy across channels, brand development and packaging development; develop speaker programs; plan and execute marketing advisory boards; primary point of contact with advertising agency and other marketing vendors and consultants; work closely with commercial colleagues (sales training, market research, sales operations, IT) and other colleagues (medical affairs, corporate communications, regulatory, supply chain, etc.); contribute to the overall strategy and development of the Falcon organization.
Qualifications
A minimum of a BS/BA degree is required, MBA preferred. A minimum of 12 years of business experience is required. A minimum of 8 years progressive commercial experience in health care is required. A minimum of 3 years as a direct manager is required. Must have HCP-focused experience in products that are more complex (i.e., multiple stakeholder selling model). Experience in Point of Care diagnostics is strongly preferred. Must have launch experience in regulated healthcare products, preferably IVD or Medical Devices. Must be able to demonstrate an understanding of the industry regulatory and compliance landscape and emerging trends. Must have business planning, marketing and forecasting experience, including demonstrated record of delivering outstanding results. Must have experience in marketing execution and development of brand strategy (e.g. definition of target product performance attributes, clinical and commercial value proposition, positioning, messaging, selling tools and customer support activities etc.) Must also have vendor/agency management experience. Strong business and financial acumen; solid grasp of market and sales analytics is required. Developed market (e.g. US and G5) experience is required, global experience is preferred. Ability to lead cross-functional teams and influence across wide-ranging audiences, with a proven ability to motivate successful teams is required. Excellent interpersonal and communication skills that support internal and external business relationships; comfortable interacting with senior executives are required. Must have demonstrated experience building, motivating and developing a team. Must thrive in a fast-paced, entrepreneurial environment. This position may require up to 50% domestic and international travel and has a preferred location of Raritan, NJ, however optional location would be Rochester, NY.
J2W: LI
Primary Location:North America-United States-New Jersey-Raritan
Other Locations:North America-United States-New York-Rochester
Organization: OCD Inc. (6118)
Job: Marketing
Travel:Yes, 50 % of the Time
Certain sites within the Johnson & Johnson family of companies participate in E-Verify as appropriate in accordance with Company guidelines and federal or state law. To learn more about the government sponsored program and to see a list of the sites that are currently enrolled, please click here.
Johnson & Johnson companies are equal opportunity employers.
Commercial Strategy & Execution Leader - Falcon Accelerator-1009130618
Description
Ortho Clinical Diagnostics, a member of the Johnson & Johnson Family of Companies, is recruiting for a Commercial Strategy & Execution Leader for its recently formed Falcon Accelerator organization. This position is to be located in Raritan, NJ (or Rochester, NY).
Ortho Clinical Diagnostics is a leading provider of high-value diagnostic products and services for the global health care community. For more than half a century, the company has been committed to providing accurate, timely, and cost-effective solutions for screening, diagnosing, monitoring and confirming diseases. The Falcon organization is a high energy, start-up team inside of Ortho Clinical Diagnostics with the responsibility for building and launching our new business in Decentralized Diagnostics. The organization is responsible for rapidly developing a portfolio of products that will allow any patient to receive any test, anytime, anywhere. The unique integrated business model for the Falcon Accelerator includes traditional direct selling in key areas, but also the development of strong internal and external partnerships and open innovation. Problem solving, collaboration and enabling the next generation of healthcare is at the heart of what we do.
A key attribute of all Falcon team members will be to thrive in an entrepreneurial environment with a willingness and ability to go beyond and to perform multiple roles with high energy and relentless focus on our customers and the evolving marketplace.The Commercial Strategy & Execution Leader is a newly-formed worldwide role, reporting directly to the Vice President of the Falcon Accelerator and is a key part of the Falcon Leadership Team.
The Commercial Strategy & Execution Leader is responsible for shaping and executing the Falcon Accelerator’s market entry plans for a product portfolio of Decentralized Diagnostics. Together with the team of market development/product managers, this individual is responsible for both strategic and tactical marketing of the new brand portfolio of Decentralized Diagnostic products. This individual will be responsible for the development of a new brand plan that articulates the portfolio’s value proposition and ensures excellence in commercial launch execution. This includes accountability for revenue achievement, operating expenses and overall brand profitability. This person is accountable for developing the promotional and pricing strategy for the brand which includes; positioning, messages, and tools in alignment with a customer centric commercial model and pricing that optimizes profitability across channels. This individual’s team is responsible for supporting various channels across the brand, personal and non-personal promotions and digital initiatives. In addition, this position will effectively translate the brand plan for multiple selling models, including direct, B2B and distributors. The individual in this role will ensure close alignment and coordination with other customer-facing functions, such as supply chain, service and training/consulting as well as developing and owning the sales forecast in collaboration with Sales partners and Finance.
Key responsibilities for the Commercial team include:
Structure cross-functional product launch team(s); own the product launch strategy, including segmentation, positioning and promotion plan, develop pricing strategy across channels, brand development and packaging development; develop speaker programs; plan and execute marketing advisory boards; primary point of contact with advertising agency and other marketing vendors and consultants; work closely with commercial colleagues (sales training, market research, sales operations, IT) and other colleagues (medical affairs, corporate communications, regulatory, supply chain, etc.); contribute to the overall strategy and development of the Falcon organization.
Qualifications
A minimum of a BS/BA degree is required, MBA preferred. A minimum of 12 years of business experience is required. A minimum of 8 years progressive commercial experience in health care is required. A minimum of 3 years as a direct manager is required. Must have HCP-focused experience in products that are more complex (i.e., multiple stakeholder selling model). Experience in Point of Care diagnostics is strongly preferred. Must have launch experience in regulated healthcare products, preferably IVD or Medical Devices. Must be able to demonstrate an understanding of the industry regulatory and compliance landscape and emerging trends. Must have business planning, marketing and forecasting experience, including demonstrated record of delivering outstanding results. Must have experience in marketing execution and development of brand strategy (e.g. definition of target product performance attributes, clinical and commercial value proposition, positioning, messaging, selling tools and customer support activities etc.) Must also have vendor/agency management experience. Strong business and financial acumen; solid grasp of market and sales analytics is required. Developed market (e.g. US and G5) experience is required, global experience is preferred. Ability to lead cross-functional teams and influence across wide-ranging audiences, with a proven ability to motivate successful teams is required. Excellent interpersonal and communication skills that support internal and external business relationships; comfortable interacting with senior executives are required. Must have demonstrated experience building, motivating and developing a team. Must thrive in a fast-paced, entrepreneurial environment. This position may require up to 50% domestic and international travel and has a preferred location of Raritan, NJ, however optional location would be Rochester, NY.
J2W: LI
Primary Location:North America-United States-New Jersey-Raritan
Other Locations:North America-United States-New York-Rochester
Organization: OCD Inc. (6118)
Job: Marketing
Travel:Yes, 50 % of the Time
Certain sites within the Johnson & Johnson family of companies participate in E-Verify as appropriate in accordance with Company guidelines and federal or state law. To learn more about the government sponsored program and to see a list of the sites that are currently enrolled, please click here.
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